As a college student in one of the nation’s micro-brew hubs, I could not think of a better topic to begin this blog.
New Belgium supports sustainability through many different avenues:
- For starters, the brewery operates with the use of renewable energy. New Belgium was the first brewery in the country to subscribe to wind power as a source of energy. http://www.awea.org/.
- Additionally, the brewery was built with reclaimed timber, sensory lights, and recycled furniture, among a long list of other practices that follow the all important four R’s: reduce, reuse, recycle.
- The brewery was even covered on an edition of NBC Nightly News which highlighted the company in their series, "America Goes Green." http://www.newbelgium.com/sustainability_nbc.php
The logo of the company only further emanates the eco-conscious vibes of this groovy green company. The famous red bicycle http://en.wikipedia.org/wiki/Bicycle adorns the label of their most popular beer, Fat Tire, in addition to taking form on each bottle cap, bumper sticker, and bike bell put out by the company. When I see a red bike, I think New Belgium.
Speaking of bikes, New Belgium puts on some pretty neat events to promote alternative transport. Most famous is the Tour de Fat, a parade of costumed individuals pedaling through towns nationwide promoting biking as an alternative to fuel-hungry automobiles.
This combination of bikes and beer can't be beat, unless maybe some tasty grub and a drive-in movie is involved. Funny that New Belgium happens to offer such an event. Really only beneficial to residents of Fort Collins, the brewery hosts a weekly “Bike-in” for a set block of dates each summer. Participants ride their bikes to the brewery, camping chairs and picnic blankets in tow, and enjoy delicious food and beer while watching a classic movie underneath the summer skies. Now this is brewery has taste.
Not only do they create tasty beers which can be found on the shelves of liquor stores across the country, they have done so with mother earth in mind, and prove to be a fun company with stellar customer satisfaction standards.
