I recently saw 27 Dresses. It was a less than mediocre film. And the only reason I’m not calling it flat out awful, is because a certain product placement instilled a sliver of respect for the production.
We've seen ET eating Reese's Pieces. We've seen the cast of The Office sitting behind their HP computers. But Katherine Heigl using Seventh Generation products to clean her kitchen sink? That’s new.
It was only a matter of time. Hollywood is a bunch of liberals. Liberals like the environment. Seventh Generation likes the environment. It would only be natural for a Hollywood production to advertise Seventh Generation.
Seventh Generation is one of the major brands of eco-friendly cleaning products. Pretty much an entire aisle at Whole Foods is devoted to their products which include:
- Free and Clear Products
- Living Scents
- Laundry Products
- Dishwashing Products
- Household Cleaners
- Paper Products
- For Baby
- Household Supplies
- Personal Care for Women
Often people criticize the marketing of green products. These critics find fault in the advertisement of green products, because the goal of ads is to get people to consume. And consumerism is obviously not healthy for the environment.
But these products aren’t a consumption scheme. Not many people can live a sanitary life without the use of napkins and laundry detergent. So, if you’re going to buy these products in some form, why not be green in you purchasing?
The positive environmental impacts of these products are evident. The company website has in-depth analysis of evironmental issues and points to why their products are helpful to Mother Earth.
They even have an extensive "Chemical Glossary" which lists a bunch of household hazards.
Do you really want alkyl benzene sulfonates in your launrdy detergent? This brings us the old age question, do you really want to wear clothes cleaned with something you can't pronounce?
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